“Rooibos bra” in aid of breast cancer awareness

An intelligently designed bra, made almost entirely of used Rooibos tea bags, has been created by a leading lingerie brand to shine the spotlight on breast cancer which affects 1 in 27 women in South Africa.

The masterpiece was unveiled to mark the start of National Breast Cancer Awareness Month in October last year and was then auctioned at a high-profile fundraising dinner in aid of CANSA’s women’s education programmes.

The novel idea, which was the brainchild of the SA Rooibos Council, Cancer Association of South Africa and lingerie retailer, Storm in A-G Cup, had been months in the making.

Adele du Toit, spokesperson for the SA Rooibos Council said they were overwhelmed by the support from the public as thousands of “used and dried” Rooibos tea bags poured in from around the country.

“While only 450 Rooibos tea bags were used in the final design, the bulk of the donated tea bags were used to trial various styles. Rooibos tea was specifically chosen as it contains powerful antioxidants that help fight inflammation – a leading cause of cancer.