BOSify your world … and plant trees

BOS Brands, the creators and producers of BOS Rooibos-based ice tea has launched BOSify YOUR WORLD, a really cool smartphone app that helps you BOSify any urban environment – virtually.


Committed to Planting 1 Tree For Every 2000 Sold

Since day one, BOS committed to planting 1 tree for every 2000 cans sold. To date, BOS has planted over 2,000 trees in underprivileged and under-greened schools and public spaces. The mobile app was conceived to support BOS’s aim to plant 50,000 trees by 2020. For every 2,000 virtual trees planted through the BOSify YOUR WORLD app, BOS will plant 1 real tree.

The mobile phone app gives BOS customers and enthusiasts the chance to plant virtual trees in any location around the world. It works with augmented reality technology through a programme called Layar, allowing you to view the virtual BOS trees through your smart phone, leave messages and love notes and transform your concrete jungle into a BOSify’d forest.


Using Innovation to Create Fun and Interaction


“Now that we’ve seen the positive effects of our tree planting efforts and the future potential, we are more determined than ever to expand the awareness of the importance of planting trees. With the launch of this app we hope to get closer to our goal of planting 50,000 trees by 2020 and hope that our efforts will inspire others to also take on the challenge.” says Grant Rushmere, Co-founder of BOS Ice Tea.


In typical BOS style and by using innovative technology, they’ve come up with a fun and interactive way to get involved. Just scan the QR code on the back of your BOS Ice Tea can, follow the instructions and get planting.


The campaign was conceptualised by Lowe Bull, and the virtual tree app was built by GSDH.


To learn more about how to BOSify YOUR WORLD, and stand a chance to win BOS prizes, visit the BOSify YOUR WORLD tab on the BOS Facebook page: BOS ICE TEA


View the video here: