Blog & News
Rooibos has finally been awarded Protected Designation of Origin Geographical Indicator status by the European Union!
Rooibos is increasingly becoming known as a “superfood” – a premium product with prices rising alongside growing demand.
In a recent poll, South Africans indicated that they’re happiest when spending times with loved ones, sipping tea.
Our favourite plant – rooibos – will continue to enjoy protected Geographical Indicator status in the EU.