The demand for herbal and botanical extracts – including rooibos extract – is booming worldwide, with the market projected to grow at an annual rate of 5.5% annually between now and 2030, reaching a value of USD 54.2 billion.
Rooibos, known for its versatility and health benefits, like supporting heart health, aiding in stress management and digestion, is beginning to make significant inroads into this market, with rooibos extract steadily becoming a notable player in the global extracts industry.
Adele du Toit, spokesperson for the Rooibos Council says more than half of global consumers are now seeking products featuring botanicals, driven by a shift toward natural ingredients, rising health consciousness and a growing preference for functional foods, beverages and clean skincare.
“Macroeconomic factors like increasing disposable incomes, advancements in biotechnology and an ageing population are further fuelling this surge,” she adds.
The market for green Rooibos extract alone, currently valued at approximately USD 141 million, is projected to grow at a compound annual growth rate (CAGR) of 6.3% over the next five years, reaching an estimated value of USD 227 million – a promising outlook.
Sourced from the Aspalathus linearis plant, indigenous to South Africa, Rooibos extracts are used in a variety of sectors, including food and beverages, cosmetics, nutraceuticals and health supplements. This rapidly growing market not only boosts Rooibos’ economic significance, but also positions SA as a key player in global agriculture and trade.
Du Toit explains that Rooibos extracts are essentially concentrated versions of the Rooibos plant.
“We extract the bioactive compounds from purified Rooibos leaves and stems by soaking them in hot water. After filtration and concentration, the solution undergoes further processing through evaporation to produce a highly concentrated Rooibos extract, which is then dried into a fine powder. These extracts are packed with antioxidants like aspalathin and nothofagin, which are known to offer health benefits, such as reducing inflammation, supporting heart health and combating oxidative stress.”

Rooibos extracts come in two main types: red and green.
- Red Rooibos extract is produced from fermented Rooibos leaves. The fermentation process gives the extract its characteristic reddish-brown colour and sweet, earthy flavour. While the antioxidant levels are slightly lower than in green Rooibos, red Rooibos extract remains a popular choice for applications emphasising taste and general health benefits.
- Green Rooibos extract is derived from unfermented Rooibos leaves, which are processed to prevent oxidation. This version retains a lighter colour and grassy flavour, as well as higher antioxidant levels. Green Rooibos extract is especially prized in products marketed for maximum health efficacy.

Research has highlighted the stress-reducing properties of Rooibos, showing its potential to lower cortisol levels and support heart health. For many, the act of brewing and sipping Rooibos itself becomes a meditative ritual, fostering a sense of calm.
“During the holiday season, we often forget to take time for ourselves amidst the rush of social gatherings and travel. Rooibos provides a natural way to slow down and nurture both body and mind,” adds du Toit.
Beyond its use as a beverage, Rooibos has found its way into a variety of wellness products, including oils and skincare. As you plan your summer holidays, remember to incorporate this versatile tisane into your daily rituals.
Whether you sip it, soak in it or breathe in its soothing scent, Rooibos offers a natural pathway to R&R.