Enabling Rooibos Brand Marketing: Benefits to the Consumer
From being caffeine-free to having health-giving properties, in this article we detail the various ways in which rooibos benefits the consumer.
From being caffeine-free to having health-giving properties, in this article we detail the various ways in which rooibos benefits the consumer.
The next in our series of overviews of the rooibos marketplace, in which we provide a look at the rise of Germany from a country which initially had little appetite for rooibos tea, to becoming one of the dominant players in the marketplace.
An overview of historical reports of the health-giving properties of Rooibos and how its benefits – initially ignored by science – became the focus of increasing research and commercialisation.
Researchers from Cape Peninsula University of Technology (CPUT) are using phytosome nanotechnology – an emerging field – to enhance the bioavailability of Rooibos extracts in skin formulations.
Meet Jessica the hippo – she’s the hippo that loves rooibos tea, and one of the world’s most famous animal stars.
Among the biggest food and drinks predictions recently announced by social media network Pinterest is that afternoon tea will be the new happy hour.
New research has confirmed that the consumption of rooibos tea – and specifically unfermented or green rooibos – helps to reduce anxiety.
Many sufferers of hayfever use rooibos for nasal allergies – and a new trial is set to provide clarity on how rooibos can aid sufferers.
The use of rooibos in beverages and wellness products has grown significantly in the last 10 years, and looks set to continue as its flavour and health-giving properties become widely known.
New studies show that Rooibos has a number of performance-enhancing benefits that make it especially beneficial for athletes – including Team SA at the Olympics.