For millions of South Africans, Rooibos is part of their daily ritual as a tea or ingredient in a favourite recipe, but behind it lies an economic value chain stretching from the Rooibos-growing region to farms, processing facilities, manufacturers, retailers, cafés and businesses across the country.
The Untapped Value of Rooibos to SA’s Economy Read More »
In a first, Rooibos seeds will be sent to the International Space Station (ISS), combining space-based plant science with hands-on Science, Technology, Engineering and Mathematics (STEM) education.
Rooibos Heads Into Space in Groundbreaking South African STEM Initiative Read More »
As new export markets open and demand grows, safeguarding Rooibos’ origin is becoming increasingly important to the industry’s future.
As Rooibos Demand Grows, Safeguarding Its Origin Matters More Than Ever Read More »
As stress levels rise amongst South African men, research is turning to dietary interventions that may support men’s health – and rooibos is a leading contender.
Men’s Health Concerns Grow as Stress, Heart Disease and Sleep Deprivation Rise Read More »
Growing awareness around caffeine sensitivity is influencing consumer behaviour, with naturally caffeine-free options like Rooibos increasingly being used to help create balance between productivity and relaxation.
Growing Awareness of Caffeine Sensitivity Drives Shift in Consumption Habits Read More »
Karen Kennedy has recently completed an incredible quadruple Robben Island crossing in skins – covering nearly 30 kilometres in just over 10 hours – aided by regular top-ups of rooibos.
Rooibos Helps Karen Kennedy Achieve Incredible Endurance Swim Read More »
Emerging research into Rooibos suggests that both its bioactive compounds and the act of drinking it may support the brain under pressure.
Down Cemetery Road, the much-anticipated Apple TV+ thriller starring screen legends, Emma Thompson and Ruth Wilson, has put a spotlight on our unique, world-celebrated herbal infusion, Rooibos.
Rooibos Scores a Cameo in Global Apple TV+ hit “Down Cemetery Road” Read More »
Looking ahead, the Rooibos industry’s priorities are clear – climate resilience, regulatory readiness, market diversification and continued investment in research, quality and traceability.
As Exports Grow Rooibos Industry Maintains Course Amid Climate and Trade Pressures Read More »
Rooibos is increasingly being recognised in scientific and public health research as a credible healthy alternative to seasonal detox crazes.
Health Experts Push Back Against the New Year Detox Craze Read More »